"Online Marketing...The BEST and the WORST way to get clients."
The BEST Way because...
Even when prospects meet you in person - even when they get your name from their mom, BFF or brother in law - they will decide to hire you after they check you out online. They go to your website. They realize you have exactly what they need to solve their problems and (maybe) make their lives better.
You get to answer objections that you know your prospects have (like time, money and hassle) but mostly they won't raise when they see you in person.
You get to clone yourself. You're marketing to new clients while you're sleeping, playing or serving your current cllients.
You get to sell yourself without sounding sales-y. You promote your expertise and showcase your strengths, without running around town attending rubber chicken lunches.
But for many service business owners, online marketing seems like the WORST way because it...
Feels like a huge hassle. Most business owners don't know where to start. They need to hire resources that deliver value, instead of disappearing.
Sends the wrong message.The wrong message means your website just eats up time, energy and money without delivering results. The right message will attract not just traffic but targeted traffic.
Is your own online marketing system the BEST or WORST way to promote your services? What would it take to transform your website from couch potato to energetic go-getter? What small steps will create huge impact?
I'm Cathy Goodwin. Business owners often ask me these questions when they hire me to implement, makeover or outsource their online marketing. So I've created a FREE 5-point online marketing checklist. Just click the red box on the upper right. You'll get my latest information report and a subscription to my weekly ezine.
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